Hey Reader,

I hope you're doing great!

I wanted to share a little email wisdom that’s been a game-changer for email conversions. It’s all about the power of focus—specifically, focusing your email on just one call to action (CTA).

One of the biggest mistakes we often see in businesses' email marketing strategies is the sheer amount of CTAs crammed into each email.

While it might seem like a good idea to offer multiple options, it often leads to choice paralysis.

Instead, it's more effective to split your content into separate emails sent out at different times and to different segments. This ensures each message is clear, targeted, and more likely to drive the desired action.

When it comes to crafting emails that get results, less is often more. This approach not only simplifies your message but also guides your readers to take the action you want.

For example this email from Bellroy, who sell a lot of different products. Is purely focused on selling one product with one clear CTA.

But what if you need to sell more than one product. I get it we don’t want to send 5 emails a week, even for the most engaged list that’s a lot.

So, the best course of action is to group products. Have a look at this recent email from Skims promoting the Olivia Munn collection.

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By concentrating on one clear CTA, you simplify your communication and make it easier for your audience to engage. This focused approach not only enhances clarity but also boosts your click-through rates.

Give it a shot and watch how your click-through rates improve!

Looking forward to hearing about your success!

Best,
Tristan

P.S. If you aren't sending emails or they aren't converting then reply to this email. We've got something for you.