Hey Reader,

Everyone says, "Send out emails to grow your business," but when you do, it feels like no one's listening, and conversions are nowhere to be found. Let me share a little secret with you—it’s all about the sequence.

Let me share a 5-day email sequence with you that could completely change the way you approach email marketing and significantly boost your conversions.

It's straightforward, impactful, and crafted to connect directly with what your audience is looking for.

Day 1: Spark Curiosity & agitate the problem

Kick things off by teasing a solution to a common problem your audience faces. Share a relatable story or scenario that grabs their attention and makes them eager to learn more.

Example: “I totally understand the struggle with Meta ads. I remember staying up until 2 AM, trying to figure out why mine weren't converting. It was countless hours, endless frustration, and thousands of dollars spent with nothing to show for it. I’ve been there.”

Day 2: Build Anticipation

Now that you’ve got them curious, it’s time to build anticipation. Share some insights or tips that hint at the value you’re about to deliver. Keep them on the edge of their seat!

Example: “Imagine setting up Facebook ads that convert so well they return $8 for every $1 spent, and you can achieve this in under 15 minutes using pre tested templates and frameworks.”

Day 3: Share the story

This is the day to provide real value. Share actionable advice or a useful resource that addresses the problem you introduced on Day 1. Show them you understand their needs and have the solution.

Example: Consider Emily Johnson, a first-time SaaS founder who was initially skeptical after losing over $8,000 on Meta ads that didn’t convert. However, after collaborating with us, her conversion rates soared by 250% in just three weeks. Emily was able to train her marketing manager to craft future ads in under 20 minutes. Now, Emily has a profitable new channel and can focus on enhancing her product while her marketing team drives in new revenue.

Day 4: Drop the solution

Reinforce your credibility by sharing testimonials, case studies, or personal success stories. Let your audience see the real-world impact of what you offer.

Example: “For under $3 a day, you gain access to:"

• AdsLAB, which typically delivers ads that return $8 for every $1 spent.
• The AdsLAB templates, boost your ad click-through rates by 271% in less time than compared to manually created ads.
• Each week there’s fresh templates and customisation tutorials to get it right.

Day 5: Close it out

Finally, make your move with a clear and compelling call to action. Whether it’s enrolling in a course, signing up for a service, or making a purchase, guide them to take that next step.

Example: Our launch price offer wraps up tonight at midnight EST. After that, our $20/month plan, which includes a 14-day free trial, will increase to $40/month without a trial. There's no better time to start boosting your Meta ads' performance. Say goodbye to wasted hours and frustrating outcomes. Click here to snag your discount now!

Wrap up with a bonus

As you wrap up your email sequence, remember that not everyone will make a purchase—and that’s completely normal. After your fifth email, consider waiting a few days before sending a quick follow-up asking, "Why didn’t you buy?"

This final email can be short and straightforward, simply inquiring if they're still interested, and if not, why not.

Gathering this feedback is invaluable. It will help you refine your sequence by understanding what works and what doesn’t.

Keep in mind, the goal of your email sequence is to guide your audience on a journey. Each email should bring them closer to realising that your product or service is the solution they need. And if it’s not the right fit, your sequence should make that clear too.

Now’s the perfect time to start crafting your high-converting email sequence.

I hope this outline helps make your writing process smoother and more enjoyable. Remember, emails don’t have to be stiff and formal. Don’t hesitate to be casual and conversational when it fits.

Personally, I love emails that feel like friendly advice shared over a drink. Consider this tone if it suits your content.

Cheers,

Tristan