Hey Reader,

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I want to share something important that I learned the hard way: when people have questions or concerns about what you’re selling, it doesn’t mean you’ve lost them. It’s actually a normal part of the process!

People typically don't buy from you for three big reasons:

1. They don’t want what you’re selling.
2. They don’t trust you.
3. You have confused them.

When people ask questions or have doubts, it’s not a bad sign. It’s just part of the journey!

The real challenge is getting people to embrace change. People naturally like things to stay the same, even when something better is available.

Here are the seven reasons why people might not buy from you and how to fix them:

1. Your Product Needs to Be Better​
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   Make sure your product is so good that people want to tell their friends about it. Keep improving until they do!​
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   ​Example: You have a fitness app that goes beyond basic tracking to provide tailored workout plans, real-time coaching, and a supportive community. Find out how you can make it better. Do they want nutrition tracking and guidance or gamified challenges and rewards. Keep at it until it’s the hottest must have around.
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2. Your Design is Confusing​
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   If your product looks confusing, people might not buy it. Look at designs you admire and try to make yours just as appealing.
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   ​Example: You have an online furniture store. It may have to many colour, size, material, height, texture options. Simplify the layout so everything is easy to choose, like a clean and intuitive homepage.
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3. Your Offer is Too Complicated​
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   If people don’t understand what you’re offering, they won’t buy it. Make it super simple.​
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   ​Example: If you’re offering a subscription service with multiple tiers and confusing benefits, people might be unsure about what to choose. Simplify it to one or two clear options with straightforward benefits.
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4. You Don't Show Enough Happy Customers​
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   People like to see that others are happy with what you sell. Share stories and pictures of satisfied customers.
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   ​Example: If you’re selling a skincare product, show before-and-after photos and testimonials from happy users to build trust and encourage others to try it.
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5. Your Brand is All Over the Place​
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   Make sure everything looks and feels the same. It’s like reading a book where all the chapters match. Work together with your team to keep it consistent.
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   ​Example: If your restaurant’s menu, decor, and website all have different styles, it can confuse customers. Keep a consistent theme and style across all platforms to create a cohesive experience.
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6. Your Words Don't Persuade Them​
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   ​Good writing isn’t about fancy words. It’s about understanding what people want and need. Talk about their problems and how you can help.
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   ​Example: If you’re selling a home cleaning service, emphasize how it saves time for busy families and creates a healthier living environment, appealing directly to their needs.
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7. Your Directions Aren't Clear​
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   ​If people don’t know what to do next, they won’t do anything. Make sure you clearly tell them what action to take.
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   ​Example: If you want people to sign up for a newsletter, make sure the sign-up button is easy to find and the process is straightforward, with clear instructions on what to do.

If you found this helpful and want to boost your sales, check out Marketing OS!​

​Marketing OS gives you all the tools and up to date insights you need to scale your business.

Best,
Tristan