Hi Reader,

You’ve done everything right—and still, they don’t convert. What gives?

You’re running ads. Traffic’s coming in. Your product’s solid.​
But sales? Meh.

Here’s what’s really going on:​
The customer journey—from discovery to purchase isn’t as smooth as it needs to be.

Even tiny cracks in the experience can make people bounce.

1. First impressions matter (a lot)

Think about how they find you.​
Instagram? Google? A friend’s DM?

Now ask:
​Does that first touchpoint match what comes next?​
​If your ad looks premium but your product page feels like a default Shopify theme… trust gets lost.

✅ Match the vibe, visuals, and voice from ad → site → checkout
✅ Make sure your site is mobile first (most visitors land there)
✅ Consistency = confidence

2. Eliminate decision-killing friction

Here’s what quietly kills conversions:

• Pages that load in 5+ seconds
• Surprise shipping fees at checkout
• Clunky product descriptions or unclear sizing
• Endless forms at checkout

Today’s shoppers are impatient and overloaded.
If they hit even a small speed bump, they’re gone. Simple as that

📱 Quick stat: 53% of mobile users will leave a site if a page takes longer than 3 seconds to load. And cart abandonment on mobile? Over 80%.

Fixes:

• Run a speed test on your site (Google’s PageSpeed Insights is free)
• Use sticky “Add to Cart” buttons and offer guest checkout
• Be upfront about shipping fees and return policies

3. Nail the post-purchase moment

You got the sale — great. But that’s not the end of the journey.
​It's just the beginning of retention.

📦 Send instant order confirmation
🚚 Keep them in the loop with shipping updates
💬 Ask for feedback or offer a discount for the next order
🎁 Bonus points for surprises (freebie, personal note, early access)

This is where repeat customers are made.
And even a 5% increase in retention can lead to a 25%–95% boost in profits.

TL;DR:

If the experience from first click to follow-up isn’t cohesive, customers bounce.
Map it out. Tighten the steps.
Make it feel thoughtful, easy, and human all the way through.

When you do that, people don’t just buy.​
They stick around.

Cheers,
Tristan
​marketrnotes​
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