Hi Reader,

It’s frustrating, right? You post, you wait, and all you get is a handful of likes from your mum and your business bestie.

But here’s the thing, people want to interact with brands, we just need to make it easier (and more fun) for them to jump in.

In 2025, interactive content like polls, quizzes, and giveaways isn’t just a nice extra. It’s one of the most effective ways to boost engagement, especially on platforms like Instagram and TikTok where algorithms love conversations.

Here’s what’s working right now 👇

1. Polls & quizzes that spark curiosity

Quick, easy, and oddly addictive. Whether it’s a “this or that” Story poll or a fun quiz about your product line, these low-effort touchpoints lead to high engagement.

Real example: A local coffee shop asked their followers to vote on a new flavour. Not only did they get hundreds of votes, they also got replies, DMs, and follow-up orders from the flavour that won. One poll = market research + engagement + sales.

Instagram tip: Use story stickers (polls, quizzes, sliders). Instagram says 9 out of 10 poll sticker ads see more 3-second views than non-interactive ads.

TikTok tip: Ask questions in your captions and encourage responses in the comments. Or use the Q&A feature to invite video replies.

2. Giveaways that get people tagging & sharing

Giveaways still work. Like, really work.

Posts with giveaways get up to 64x more comments than regular ones. Even small brands are seeing huge reach from well-structured contests.

Real example: A handmade jewellery brand did a “Tag a friend who shines” giveaway. One post. Hundreds of new comments. A big bump in followers. And the best part? The winner turned into a repeat customer.

Instagram formula: Like + follow + tag a friend. Bonus: ask people to share the post to stories for extra entries.

TikTok twist: Try a hashtag challenge (“Show us your outfit using #MyBrandStyle”) or a fun duet/stitch prompt.

3. Make it feel like a convo, not a broadcast

The brands winning in 2025 aren’t just talking at people — they’re talking with them. That’s what interactive content unlocks. It’s like inviting your audience into your process, your humour, your world.

The result? More algorithm love, more meaningful engagement, and more people who actually remember you.

If your content’s feeling a little one-sided lately, try adding a simple poll, a fun quiz, or a casual giveaway into the mix this week. You might be surprised by how many people raise their hands and join in — when you give them something to respond to.

Catch you next week,

Cheers,
Tristan
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