Hi Reader, So, I had this moment the other day staring at my email dashboard, watching open rates slowly dip like a tired Wi-Fi signal. You know the feeling? You work hard on your emails. You write something you think is actually good, hit send… and nothing. It's like your list collectively decided to ghost you. But here’s the thing your subscribers aren’t gone. They’re just not listening right now. And that’s fixable. Let’s talk about waking them back up (without yelling in all caps 😅). 1....
about 1 month ago • 1 min read
Hi Reader, You’ve done everything right—and still, they don’t convert. What gives? You’re running ads. Traffic’s coming in. Your product’s solid.But sales? Meh. Here’s what’s really going on:The customer journey—from discovery to purchase isn’t as smooth as it needs to be. Even tiny cracks in the experience can make people bounce. 1. First impressions matter (a lot) Think about how they find you.Instagram? Google? A friend’s DM? Now ask:Does that first touchpoint match what comes next?If your...
about 1 month ago • 1 min read
Hi Reader, It’s frustrating, right? You post, you wait, and all you get is a handful of likes from your mum and your business bestie. But here’s the thing, people want to interact with brands, we just need to make it easier (and more fun) for them to jump in. In 2025, interactive content like polls, quizzes, and giveaways isn’t just a nice extra. It’s one of the most effective ways to boost engagement, especially on platforms like Instagram and TikTok where algorithms love conversations....
about 2 months ago • 1 min read
Hi Reader, Let’s be real—creating content all the time is exhausting. But here’s the thing: you don’t have to constantly come up with new ideas. Instead, start with one solid piece of long-form content—a podcast, YouTube video, email newsletter, or (if you're still old-school) a blog post—and turn it into dozens of short-form pieces. Even better? You can take that content and repurpose it across different long-form platforms so it keeps working for you over and over again. The smartest...
about 2 months ago • 3 min read
Hi Reader, You know that feeling? You sit down to create content… and nothing. The cursor blinks. The ideas disappear. Meanwhile, other brands are effortlessly posting content that gets likes, shares, and engagement. What’s their secret? They stick to a few go-to content types that always work. Today, I’m giving you five plug-and-play content ideas that work for any niche. No more overthinking. No more blank screens. 1. Teach Something (People Love Free Knowledge) Give people a quick win....
2 months ago • 2 min read
Hi Reader, Ever walked past two coffee shops and instantly knew which one you’d pick? One just says “Fresh Coffee Served Daily.” Nothing special. The other? “Single-Origin Colombian Coffee—Ethically Sourced, Locally Roasted, and 10% of Every Sale Supports Local Schools.” You’re probably choosing the second one, right? Not just because of the coffee, but because it tells a story. It gives you a reason to care. That’s the power of a strong value proposition. Why Should Someone Choose You? If...
2 months ago • 1 min read
Hi Reader, Be honest—are you actually following a marketing plan or just hoping something works? One day, you’re posting on social media. The next, you’re running ads. Then someone says, “You should try email marketing!” and now you’re overwhelmed, spinning in circles, and still not seeing consistent sales. Yeah… that’s because you need a plan. Not some bloated 20-page corporate strategy doc that collects dust, but a One-Page Marketing Plan that actually works—something clear, concise, and...
3 months ago • 3 min read
Hi Reader, A few years ago, I spent hours jumping between social media, email marketing, SEO—you name it—trying to "do it all." But no matter how much I posted or how many strategies I tried, nothing seemed to work. Sound familiar? Then, one day, I had a realization: I was spreading myself too thin. Instead of doing a few things really well, I was doing everything—poorly. So, I hit reset. I focused on what actually drives results—and ditched the rest. And guess what? Engagement shot up,...
3 months ago • 2 min read
Hi Reader, Does it feel like your ad spend is squeezing your budget dry? You’re not alone. In crowded markets, rising costs can tank ROI fast—but they don’t have to. After optimizing ads for 100+ brands, I’ve distilled six actionable strategies that cut costs and boost conversions. Let’s get straight to it: 1. Laser-Focus Your Targeting 🎯 Use Custom Audiences: Upload your CRM list to Meta/Google Ads to retarget high-value buyers. Build “Lookalike” Audiences (1-5% similarity) to find clones of...
3 months ago • 1 min read