Hey Reader, The truth is, even the most successful entrepreneurs often need to take a leap of faith and adapt along the way. Running a business is both exhilarating and challenging. Many business owners wait for the "perfect plan" to take their next big step, but the reality is, that perfect plan rarely exists. You don’t need to have everything figured out. You don’t need a 5-year plan or even a 12-month plan. What you need is a solid product or service, a flexible strategy, and the...
8 days ago • 2 min read
Hey Reader, A Three-Step Recipe for Building Content for your Personal Brand This sneak peek is from our new upcoming Personal Branding Course. It Takes Two Brands to Succeed—Your Founder Brand and Your Business Brand. In this email we outline the simple framework for creating content. Let me show you how it works so you can do it too! Step 1: Expansion Content This is all about getting people to know who you are. You want to talk about topics that are popular right now because they grab...
15 days ago • 2 min read
Hey Reader, Do you ever wonder why some brands seem to have a special connection with their customers? They seem to know exactly what their customers want, and their products and content resonate with them on a deep level. It's like they have a secret formula to make their customers love them! Well, I'm here to let you in on a little secret: it's not magic, it's just a matter of understanding who their ideal customer is. And I'm going to show you how to do the same for your business. When you...
22 days ago • 3 min read
Hey Reader, I wanted to share something with you that can make a huge difference in your business, It's actually quite simple, tracking your data! I know adding more to-dos isn't fun, I hear you, but it's simpler than you think. Start by just looking at a few important numbers, like how many people visit your website or how much you're selling. As time goes by, you'll learn what works, what your customers like, and how to improve your marketing. You write down important things that happen...
29 days ago • 2 min read
Hey Reader, As a business owner, we know it’s imperative to be constantly looking for ways to stay ahead of the competition and attract more customers. But have you taken a closer look at your marketing funnel lately? The traditional sales funnel had six steps: Awareness Interest Consideration Intent Evaluation Purchase. But now, the way companies sell things has changed. Two new steps have been added. Taking care of customers after they buy something (post-purchase) Getting them to tell...
about 1 month ago • 4 min read
Hey Reader, Are you tired of throwing money at marketing strategies that just don't seem to stick? Do you want to create a loyal customer base and grow your brand? The truth is, most companies operate at the lowest level of marketing, focusing solely on features and benefits. But that's not enough to stand out in today's crowded market. To truly succeed, you need to understand the three levels of marketing and how to incorporate them into your strategy. Level 1: Commodity Thinking This is the...
about 1 month ago • 2 min read
Hey Reader, Do you know what makes a brand really special? It's when they understand what's bothering you and offer a solution to fix it! and yes they do their research to find out exactly that, some might even call it stalking, but thats a good thing, right? Think about your go-to products or services. Chances are, they address a specific need or frustration in your life. That's no coincidence! Smart brands listen to their customers and create solutions that resonate. They talk about your...
about 2 months ago • 2 min read
Hey Reader, I know how tough it can be to grow your ecommerce business, but I want to share some exciting news with you! At the agency we recently worked with a small ecommerce business and helped them achieve an incredible milestone. We doubled their sales in just 2 months! Going from $24,000 to $57,000 was a huge win for our client, and I'm excited to share the exact strategies we used to make it happen. The best part? I'm about to share the simple steps in how we did this with you! Step 1:...
about 2 months ago • 3 min read
Hey Reader, Do you want to increase sales and build strong relationships with your customers? The key is to make them feel confident and secure when buying from you. The biggest objection customers face is "What's the worst that can happen?" This question can hold them back from making a purchase, and as a business owner, it's your job to address and overcome this objection. Why Does This Objection Matter? Think about it - when you're about to buy something, you want to know that you're...
2 months ago • 3 min read