Hi Reader,

Does it feel like your ad spend is squeezing your budget dry? You’re not alone. In crowded markets, rising costs can tank ROI fast—but they don’t have to.

After optimizing ads for 100+ brands, I’ve distilled six actionable strategies that cut costs and boost conversions. Let’s get straight to it:

1. Laser-Focus Your Targeting 🎯

• Use Custom Audiences: Upload your CRM list to Meta/Google Ads to retarget high-value buyers.
• Build “Lookalike” Audiences (1-5% similarity) to find clones of your best customers.
• Go Niche with Interests: Skip “outdoor enthusiasts.” Target “backpacking gear reviewers” or “van life DIYers” instead.

Pro Tip: Exclude existing customers to avoid wasted spend!

2. Crush Ad Fatigue with Scroll-Stopping Creatives 🎥

• Prioritize Video: Video ads earn 3x more engagement than static images. Show your product in action (e.g., a 15-second clip of your skincare serum absorbing instantly).
• Refresh Creatives Weekly: Swap headlines, CTAs, or colors. Use free tools like Canva for quick tweaks.
• Add Urgency: Try “24-Hour Flash Sale” overlays or countdown timers.

3. Outsmart Bidding with Rules ⚡

• Test Bid Caps on Meta/Google to set max CPC/CPM limits.
• Dayparting: Pause ads during low-converting hours (e.g., 12 AM–5 AM).
• Raise bids for “Hot” Audiences, like users who visited pricing pages.

4. Retarget Smarter, Not Harder 🔄

• Segment Audiences:​
  → Cart abandoners: Offer 10% off.
  → Landing Page readers: Retarget with a demo video.
• Dynamic Ads: Auto-show products users viewed (e.g., “Still thinking about [Product Name]?”).

Stat: Retargeted customers are 70% more likely to convert!

5. A/B Test Like a Pro 🧪

• Test ONE variable at a time (e.g., “Buy Now” vs. “Get 50% Off”).
• Kill losers fast: If an ad’s CTR drops below 1%, pause it.
• Double down on winners: Shift 80% of your budget to top performers.

6. Automate the Grind 🤖

• Enable Meta’s Campaign Budget Optimization to let AI allocate funds.
• Set Rules: Auto-pause ads with ROAS < 2x or CPC > $3.
• Try Tools: AdEspresso or Optmyzr for cross-platform automation.

The Result? Clients using these steps cut costs by 30–60% and grew conversions.

Your Next Move:​
👉 Pick one tactic above and implement it today.
👉 Hit reply if you want a free audit of your ad account—I’ll spot cost-saving gaps in <24 hours.

You’ve got this!

Cheers,
Tristan

P.S. The best time to optimize ads? Yesterday. The second-best? Today. Start now—I’ll help!

Feeling overwhelmed? If all of this sounds confusing, you need the Meta Ads Course—where we break everything down in detail, step by step. Master ad targeting, bidding, and automation so you can cut costs without killing results.

📌 Learn More About the Meta Ads Course​