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1 piece of content = 10+ posts… here’s how!

Published about 2 months ago • 3 min read

Hi Reader,

Let’s be real—creating content all the time is exhausting. But here’s the thing: you don’t have to constantly come up with new ideas.

Instead, start with one solid piece of long-form content—a podcast, YouTube video, email newsletter, or (if you're still old-school) a blog post—and turn it into dozens of short-form pieces.

Even better? You can take that content and repurpose it across different long-form platforms so it keeps working for you over and over again.

The smartest content creators don’t start from scratch every time—they build a content engine where one deep-dive piece fuels everything else. And the best part? This repurposed content can also be used in ads to reach an even bigger audience. Here’s how to do it.

Step 1: Create Your Long-Form Content

Start with one in-depth piece of content in a format that works best for you:

  • 🎙 Podcast – Record an episode diving into a topic your audience cares about.
  • 📺 YouTube Video – Film a talking-head video or a tutorial.
  • 📨 Newsletter – Write a valuable, insight-packed email.
  • 📝 Blog Post – (If you still do these) Publish an in-depth article on your website.

Once you have your pillar content, it’s time to circulate and repurpose it into different formats.

Step 2: Distribute Your Long-Form Content Across Platforms

  • Newsletter → Podcast – Read your email out loud, add some commentary, and turn it into a podcast episode.
  • YouTube → Newsletter – Summarize your video in an email and send it to your audience with key takeaways.
  • Podcast → Blog Post – Use AI transcription tools like Descript to turn your audio into an article.
  • Blog Post → YouTube Video – Turn the main points into a video with visuals and examples.

Each piece can live in multiple places, expanding your reach without extra effort.

Step 3: Break the Long-Form Content into Short-Form Pieces (Instagram, TikTok, YouTube Shorts, Twitter)

Now, let’s turn your content into snackable, shareable clips that work for organic reach AND ads.

🎥 TikTok, Instagram Reels, YouTube Shorts (30-60 sec clips)

  • Find 1-3 punchy takeaways from your long-form content.
  • Use text overlays to highlight key points.
  • Add trending sounds/music to boost discoverability.
  • Keep it casual—short-form video thrives on authenticity.
  • 🚀 Pro Tip: These short clips can be tested as paid ads to see what performs best.

📸 Instagram Carousel Post (Swipe able Tips)

  • Summarize the main points of your video, podcast, or blog into 5-7 slides.
  • Use Canva to create bold, eye-catching graphics.
  • End with a CTA: “Want the full breakdown? Watch my latest YouTube video!”

🐦 Twitter Thread (Bite-Sized Insights)

  • Take your main content points and break them into a 5-10 tweet thread.
  • Start with a hook (e.g., “Struggling to create more content? Here’s how I turn ONE podcast episode into 10+ pieces of content…”)
  • Include one or two images from your video or article to drive engagement.

📨 Next Week’s Newsletter (Repurpose Your Repurpose!)

  • Write a quick case study on how this strategy worked.
  • Share a behind-the-scenes clip of how you turned one long-form piece into multiple content formats.
  • Invite subscribers to check out your latest video, podcast, or short-form clips.

✅ Pro Tip: Use automation tools like Repurpose.io to instantly generate short-form clips from your YouTube videos or podcast episodes.

Step 4: Use Your Short-Form Content in Ads to Scale Faster 🚀

This is where things get exciting—your short-form content isn’t just for organic reach. You can turn your best-performing clips into Meta (Facebook & Instagram) ads to attract more views, engagement, and sales.

  • Test multiple angles: Run different short clips as ads to see which one resonates most with your audience.
  • Retarget engaged viewers: Show follow-up content to people who watched your video or interacted with your ad.
  • Drive traffic back to long-form content: Use ads to promote your YouTube video, podcast, or newsletter sign-up.

Want to learn how to scale your ads the right way? Our Meta Ads Masterclass walks you through exactly how to use short-form content in your ad strategy to get consistent, profitable results.

👉 Meta Ads Masterclass​

The Takeaway? Work Smarter, Not Harder.

You don’t need to create fresh content every day. By starting with one high-value piece (whether it’s a YouTube video, newsletter, podcast, or blog post), repurposing it into multiple long-form and short-form formats, and then using those short clips in ads, you’ll stay consistent, reach more people, and maximize your effort without burning out.

Try it this week: Take your latest long-form content and repurpose it across platforms. Then test a few short clips as ads and watch your audience grow.

If you want to take it to the next level and start running ads that actually convert, check out our Meta Ads Masterclass—it’s packed with strategies to help you turn content into revenue.

👉 Meta Ads Masterclass​

See you inside! 🚀

Cheers,
Tristan
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by Tristan Jud

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