Hi Reader,

You know that feeling?

You sit down to create content… and nothing.

The cursor blinks. The ideas disappear. Meanwhile, other brands are effortlessly posting content that gets likes, shares, and engagement.

What’s their secret?

They stick to a few go-to content types that always work.

Today, I’m giving you five plug-and-play content ideas that work for any niche. No more overthinking. No more blank screens.

1. Teach Something (People Love Free Knowledge)

Give people a quick win. Help them solve a problem. Share a tip that makes their life easier.

Example: Bunnings “How-To” videos. They don’t just tell you to buy supplies—they show you how to use them. More trust = more sales.

📌 Try this: Share a “5-Minute Fix” tip related to your industry. If you’re in fitness, show a quick stretch. If you’re in marketing, share a hack for writing better captions.

2. Show Behind-the-Scenes (Because People Are Nosy)

People love a good sneak peek.

Your messy workspace. A day in your life. The not-so-perfect moments.

Example: Adobe shares clips of designers brainstorming and struggling with ideas. It makes them human. And humans connect with humans.

📌 Try this: Post a “Day in the Life” video. Share a blooper reel. Show the real, unfiltered side of what you do.

3. Spotlight Your Customers (They’re Your Best Salespeople)

People trust real people more than brands.

User-generated content (UGC) is gold. Photos. Testimonials. Reviews. Anything from your customers.

Example: GoPro’s entire marketing strategy is built on UGC. They don’t just talk about their cameras—they show real people using them.

📌 Try this: Ask customers to share a photo of your product. Feature them in a post. Bonus points if you make it a regular thing (“Customer of the Week”).

4. Get Interactive (Because People Love Giving Opinions)

Polls. Q&As. Contests. Challenges.

The more people interact with your content, the more it gets seen. It’s that simple.

Example: Lay’s “Do Us A Flavor” contest. Fans submitted 3.8 million chip flavor ideas. Lay’s got free content and a massive sales boost.

📌 Try this: Run a poll (“Which coffee order matches your personality?”). Start a fun challenge. Ask your audience something they want to answer.

5. Jump on Trends (Because the Internet Moves Fast)

Memes. Viral sounds. Trending topics.

Some of the biggest brand moments happen when companies jump in at the right time.

Example: Duolingo’s TikTok strategy is genius. They embrace memes and pop culture, turning their green owl into an internet celebrity. Millions follow. Millions engage.

📌 Try this: Scroll TikTok or Instagram for 5 minutes. Find a trend that fits your brand. Join the conversation.

TL;DR:

Want easy, high-engagement content? Use these five go-to ideas:

✅ Teach something (quick tips & tutorials)
✅ Show behind-the-scenes (real & unpolished moments)
✅ Feature your customers (UGC = trust)
✅ Get interactive (polls, contests, Q&As)
✅ Ride the trend wave (funny, timely, and relevant posts)

Try one this week. See what happens.

And if writer’s block sneaks up on you again? Just come back to this list.

Tristan
marketrnotes