Hi Reader,

Be honest—are you actually following a marketing plan or just hoping something works?

One day, you’re posting on social media. The next, you’re running ads. Then someone says, “You should try email marketing!” and now you’re overwhelmed, spinning in circles, and still not seeing consistent sales.

Yeah… that’s because you need a plan.

Not some bloated 20-page corporate strategy doc that collects dust, but a One-Page Marketing Plan that actually works—something clear, concise, and actionable.

This is your roadmap to avoid wasted time, effort, and money. Let’s build it.

🚀 The Power of a One-Page Plan

Your one-page plan is all about focus. It stops you from jumping between random marketing tactics and keeps you locked in on the things that actually drive results.

It answers three big questions:

1️⃣ What’s your goal? (Because “more sales” isn’t a real plan.)
2️⃣ Who are you talking to? (Hint: It’s not “everyone.”)
3️⃣ How will you reach them? (Let’s be strategic, not scattered.)

If you can get clear on these, marketing becomes way easier.

✍️ How to Build Your One-Page Marketing Plan

Grab a piece of paper (or open a doc), and let’s map this out together:

1. What’s Your Big Goal?

Most business owners set vague goals like: “I just want to make more money.”

That’s not specific enough to drive action. Instead, set a SMART goal (Specific, Measurable, Achievable, Relevant, Time-bound):

✅ BAD GOAL: “I want to increase sales.”
✅ GOOD GOAL (Service-Based Business): “I want to hit $20K months in 6 months by running profitable Meta Ads and retargeting warm leads.”
✅ GOOD GOAL (Ecommerce Business): “I want to increase my store’s conversion rate from 2% to 4% in the next 90 days by optimizing product pages and running retargeting ads.”

See the difference? Now, you have a clear target and can build a plan around it.

2. Who’s Your Ideal Customer?

If you try to talk to everyone, you’ll connect with no one.

Instead, niche down. Ask yourself:

• Who benefits the most from what I sell?
• What are their biggest struggles?
• What do they dream about achieving?

Example (Service-Based):
➡️ “Entrepreneurs making under $20K/month who want to scale with better ads but don’t know how.”

Example (Ecommerce):
➡️ “Busy moms looking for high-quality, eco-friendly baby products that are safe, affordable, and easy to order online.”

Now, when you create content, ads, and emails, you’ll speak directly to the right people instead of just shouting into the void.

3. What Makes You Different?

Your market is crowded. So why should someone buy from you instead of your competitors?

• Do you offer a simpler or faster solution?
• Do you have better results?
• Do you provide personalized support?

Example (Service-Based):
➡️ “I help business owners turn $1 into $5 using a simple, repeatable Meta Ads framework.”

Example (Ecommerce):
➡️ “Our skincare brand is 100% organic, free of toxic chemicals, and backed by dermatologists—because your skin deserves the best.”

This makes it crystal clear why people should pay attention to you.

4. Where Will You Show Up? (Pick 3-4 Channels, Not 10!)

Trying to be everywhere at once is a recipe for burnout. Instead, focus on just 3-4 key marketing channels and go deep.

Some winning combos:

✅ If you run a service-based business:

• Meta Ads → to bring in leads
• Email Marketing → to nurture leads
• Instagram or YouTube → to build trust

✅ If you run an eCommerce store:

• Meta Ads & Google Shopping → for direct sales
• Email Marketing → for abandoned cart recovery & repeat buyers
• Influencer Marketing & TikTok Ads → for social proof and brand awareness

Stop overcomplicating it. Pick a few high-impact channels and stick with them.

5. What’s Your Hook? (Lead Magnet or Irresistible Offer)

People don’t just buy immediately. They need to trust you first. That’s why you need a hook—something valuable that gets them into your world.

What can you offer for free or at a low cost that solves a small but important problem?

Example (Service-Based):
➡️ “A free training on ‘How to Get a 5X ROAS on Meta Ads in 30 Days.’”

Example (Ecommerce):
➡️ “Get 15% off your first order + a free skincare guide when you join our email list.”

This builds trust, authority, and goodwill—so when you do sell, people are ready to buy.

6. What’s the Game Plan? (Actionable Steps & Budget)

A goal without a plan is just a wish. So, let’s break it down into concrete actions.

Ask yourself:
✔ How much will I spend on ads?​
✔ What content will I post weekly?​
✔ How often will I email my list?

Example (Service-Based for the next 30 days):
✅ Run $20/day in Meta Ads to a lead magnet
✅ Post 3-4 reels per week on Instagram
✅ Send 2 emails per week (one value-based, one promotional)

Example (Ecommerce for the next 30 days):
✅ Launch a retargeting campaign for abandoned carts with a discount offer
✅ Post 5 UGC (user-generated content) videos per week on TikTok
✅ Send 1 weekly email featuring bestsellers + customer testimonials

Success in marketing isn’t about doing more—it’s about doing the right things, consistently.

🔥 Your Challenge: Build Your One-Pager Today

Take 30 minutes today and write this down. Then, stick it somewhere you’ll see every day.

📌 Marketing gets easier when you have a plan to follow.

Hit reply and tell me: What’s the hardest part of your marketing plan?

Talk soon,

Cheers,
Tristan