73% of small businesses are struggling with this (easy fix inside)

Published 4 days ago • 1 min read

Hi Reader,

Let’s be honest: Marketing your business can feel like trying to juggle spaghetti. You’re posting, emailing, filming videos… and still, it feels like no one’s listening.

Guess what? 73% of small businesses feel the exact same way. That’s like almost everyone! But here’s the fun part: You don’t need fancy tools or perfect posts to stand out. You just need you.

Here’s what’s working right now (no stress required!):

1️⃣ “Ugly” content wins.

A bakery in Brooklyn started sharing videos of cake disasters (like frosting splatting on the floor!).

Sales shot up 50% in 3 months. Why? People love real, messy stories.

So grab your phone, hit record, and don’t worry about lighting. Your “oops” moments might be your best marketing!

2️⃣ Do ONE thing. (Seriously!)

You don’t need to be on TikTok, Instagram, and YouTube. Pick one spot your customers love.

Spend 10 minutes a day there. Then reuse that same video or post everywhere else. Easy!

3️⃣ Let robots help (but don’t let them take over!)

AI tools like ChatGPT are great for brainstorming ideas. But robots can’t tell your story. So add a joke, a personal rant, or a photo of your dog.

That’s what makes people remember you.

Your mission this week:

Post ONE thing that’s not perfect. A blurry pic of your workspace? A story about a customer who made you laugh?

Tag us @marketrnotes – we’ll share our favourites!

P.S. Wanna be famous(ish)? 🎙️

We’re hunting for small biz owners and entrepreneurs to chat with on our podcast! If you’ve got a funny mess-up story, a “holy cow, this worked?!” moment, or just want to rant about marketing, hit reply. No need to be polished – just be real!

Keep going,
Tristan

Have questions? Hit reply to this email and we'll help out!

PO Box 633, Applecross, WA 6953
Unsubscribe From All Emails · Preferences

7 Steps to Crafting a Winning Content Strategy in 2025

Hi Reader, Are you ready to transform your content strategy and attract the right audience? In this email, I'll share 7 proven steps to help you build a powerful content strategy that drives results. Let's go! Step 1: Define Your Brand's Narrative Think about how your customers would describe your brand in five words or less. This is your brand's narrative, the core idea that all your content should amplify. For example, a brand's narrative might be "be seen be loud" which means all content...

11 days ago • 2 min read

Ready to Build a Cult Following? Here’s How!

Hey Reader, Hope you're doing great! I wanted to share some tips on building a cult following for your brand. It's all about connecting with your audience and making them feel like they're part of something special. Here’s a simple guide to get you started: 1. Tell Your Story First, define your narrative. What’s the story your brand tells? Think about how you want people to describe your content in three words. Also, consider the emotion you want your audience to feel after they see your...

17 days ago • 2 min read

Let's Get This E-commerce Thing Going - Some Ideas I've Been Thinking About

Hey Reader, I've been diving deep into building e-commerce brands and wanted to share some key takeaways that really clicked with me. It's all about figuring out what to sell and how to make it awesome. Honestly, it's not as scary as it seems. Even if you don't have an e-commerce brand, the insights in this email are still valuable. The strategies for understanding your audience, testing ideas, and leveraging social media can help any business or project. Whether you're starting something new...

25 days ago • 2 min read