73% of small businesses are struggling with this (easy fix inside)


Hi Reader,

Let’s be honest: Marketing your business can feel like trying to juggle spaghetti. You’re posting, emailing, filming videos… and still, it feels like no one’s listening.

Guess what? 73% of small businesses feel the exact same way. That’s like almost everyone! But here’s the fun part: You don’t need fancy tools or perfect posts to stand out. You just need you.

Here’s what’s working right now (no stress required!):

1️⃣ “Ugly” content wins.

A bakery in Brooklyn started sharing videos of cake disasters (like frosting splatting on the floor!).

Sales shot up 50% in 3 months. Why? People love real, messy stories.

So grab your phone, hit record, and don’t worry about lighting. Your “oops” moments might be your best marketing!

2️⃣ Do ONE thing. (Seriously!)

You don’t need to be on TikTok, Instagram, and YouTube. Pick one spot your customers love.

Spend 10 minutes a day there. Then reuse that same video or post everywhere else. Easy!

3️⃣ Let robots help (but don’t let them take over!)

AI tools like ChatGPT are great for brainstorming ideas. But robots can’t tell your story. So add a joke, a personal rant, or a photo of your dog.

That’s what makes people remember you.

Your mission this week:

Post ONE thing that’s not perfect. A blurry pic of your workspace? A story about a customer who made you laugh?

Tag us @marketrnotes – we’ll share our favourites!

P.S. Wanna be famous(ish)? 🎙️

We’re hunting for small biz owners and entrepreneurs to chat with on our podcast! If you’ve got a funny mess-up story, a “holy cow, this worked?!” moment, or just want to rant about marketing, hit reply. No need to be polished – just be real!

Keep going,
Tristan

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