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Hey Reader, Blasting emails to your entire list might seem like a good idea, but it often leads to fewer responses. The secret to better results is sending your emails to the right people—your engaged segment! Let's make sure your emails reach those who care the most. Why is an Engaged Segment Important? Imagine sending a party invite. You'd want to invite friends who are excited to come, right? It's the same with emails. Sending emails to your engaged segment, you reach people who are really...
Hey Reader, Have you ever wondered how to turn one idea into lots of different content? Well, here's a simple way to do it using five easy questions. Let's dive in and see how you can create endless content for your business! Question 1: What Can I Teach Someone? Think about something cool you know that others might want to learn. Maybe it's a trick or a tip. Share it! Teaching is a great way to start. Question 2: What Did I Notice? While you were working on your idea, what interesting things...
Hey Reader, A Three-Step Recipe for Building Content for your Personal Brand This sneak peek is from our new upcoming Personal Branding Course. It Takes Two Brands to Succeed—Your Founder Brand and Your Business Brand. In this email we outline the simple framework for creating content. Let me show you how it works so you can do it too! Step 1: Expansion Content This is all about getting people to know who you are. You want to talk about topics that are popular right now because they grab...