Hey Reader,

Blasting emails to your entire list might seem like a good idea, but it often leads to fewer responses.

The secret to better results is sending your emails to the right people—your engaged segment!

Let's make sure your emails reach those who care the most.

Why is an Engaged Segment Important?

Imagine sending a party invite. You'd want to invite friends who are excited to come, right? It's the same with emails.

Sending emails to your engaged segment, you reach people who are really interested in what you have to say or sell.

This means more people opening, reading, and acting on your emails!

How to Create an Engaged Segment

Let’s break it down into simple steps:

1. Start with Your Main List:
   • Make sure the people you include are subscribed to your emails.
2. Focus on Engagement Metrics:
   • Look beyond just opening emails. Include people who:
     • Click on your emails
     • Visit your website
     • View products
     • Start a checkout or place an order
3. Set a Timeframe:
   • Begin with a 90-day period. You can also try 60 and 120 days to see what works best.
4. Use the OR Factor:
   • They should be subscribed AND:
     • Opened an email OR
     • Clicked an email OR
     • Visited your site
5. Exclude Fake Opens:
   • Some email platforms like Klaviyo let you filter out fake opens from things like Apple Privacy Protection. If your platform offers this, use it!

Take Action!

1. Open your email platform.
2. Create a new segment using the steps above.
3. Send your next email only to this engaged segment.
4. Watch your results improve!

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Focusing on your engaged segment, you ensure your message reaches the people who are most interested. This means more success for your emails and your business!

Give it a try and let us know how it goes.

Happy emailing!

Tristan