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Hey Reader, Blasting emails to your entire list might seem like a good idea, but it often leads to fewer responses. The secret to better results is sending your emails to the right people—your engaged segment! Let's make sure your emails reach those who care the most. Why is an Engaged Segment Important? Imagine sending a party invite. You'd want to invite friends who are excited to come, right? It's the same with emails. Sending emails to your engaged segment, you reach people who are really...
Hey Reader, The truth is, even the most successful entrepreneurs often need to take a leap of faith and adapt along the way. Running a business is both exhilarating and challenging. Many business owners wait for the "perfect plan" to take their next big step, but the reality is, that perfect plan rarely exists. You don’t need to have everything figured out. You don’t need a 5-year plan or even a 12-month plan. What you need is a solid product or service, a flexible strategy, and the...
Hey Reader, A Three-Step Recipe for Building Content for your Personal Brand This sneak peek is from our new upcoming Personal Branding Course. It Takes Two Brands to Succeed—Your Founder Brand and Your Business Brand. In this email we outline the simple framework for creating content. Let me show you how it works so you can do it too! Step 1: Expansion Content This is all about getting people to know who you are. You want to talk about topics that are popular right now because they grab...