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Hi Reader, A few years ago, I spent hours jumping between social media, email marketing, SEO—you name it—trying to "do it all." But no matter how much I posted or how many strategies I tried, nothing seemed to work. Sound familiar? Then, one day, I had a realization: I was spreading myself too thin. Instead of doing a few things really well, I was doing everything—poorly. So, I hit reset. I focused on what actually drives results—and ditched the rest. And guess what? Engagement shot up,...
Hi Reader, Does it feel like your ad spend is squeezing your budget dry? You’re not alone. In crowded markets, rising costs can tank ROI fast—but they don’t have to. After optimizing ads for 100+ brands, I’ve distilled six actionable strategies that cut costs and boost conversions. Let’s get straight to it: 1. Laser-Focus Your Targeting 🎯 Use Custom Audiences: Upload your CRM list to Meta/Google Ads to retarget high-value buyers. Build “Lookalike” Audiences (1-5% similarity) to find clones of...
Hi Reader, Let’s be honest: Marketing your business can feel like trying to juggle spaghetti. You’re posting, emailing, filming videos… and still, it feels like no one’s listening. Guess what? 73% of small businesses feel the exact same way. That’s like almost everyone! But here’s the fun part: You don’t need fancy tools or perfect posts to stand out. You just need you. Here’s what’s working right now (no stress required!): 1️⃣ “Ugly” content wins. A bakery in Brooklyn started sharing videos...