Hey Reader,

Picture this: You're scrolling through Instagram, and every other post looks exactly the same. Another "good" business. Another "good" product. Another "good" service. But then something catches your eye – it speaks directly to you, like they've read your mind. That's not just good marketing. That's the power of standing out.

Let me explain why, and show you exactly how to stand out.

Think about your favorite coffee shop. You probably don't go there just because they make "good" coffee. Maybe you love their friendly staff, or how they remember your name, or their cozy atmosphere. That's what makes them special to you.

The same goes for your brand. You need to be more than just another choice – you need to be THE choice for your ideal customers.

Here's how you can make that happen:

1. Find Your Special Point of Interest 🌟
2. List everything that makes your business unique
3. Ask your current customers what they love most about working with you
4. Look at what your competitors are doing (so you can do something different!)
5. Know Your People Inside Out 🎯
6. Create detailed profiles of your ideal customers
7. Write down their biggest problems and dreams
8. Figure out what language they use when talking about their challenges
   • For example: if you're a fitness trainer, they might say: "I feel stiff and achy all the time." instead of "I'm experiencing muscle soreness and fatigue"
9. Tell Your Story in a Way That Clicks 📣
10. Share the 'why' behind your business
11. Use real examples and stories from your journey
12. Talk about your values and what you believe in
13. Be Consistent Everywhere 🎨
14. Use the same voice across all platforms
15. Keep your visuals matching and memorable
16. Make sure every touchpoint reflects your brand's personality

Quick Exercise You Can Do Today:

1. Grab a piece of paper
2. Write down 3 things that make your brand different
3. Ask three loyal customers why they chose you
4. Compare their answers with what you wrote
5. Use this info to adjust your messaging

Remember: You're not trying to please everyone. Focus on being absolutely perfect for your specific audience.

Here's a real example: Instead of saying "We offer quality graphic design services" Say something like "We help eco-friendly businesses create playful branding that makes sustainability fun"

See the difference? The second one is specific and speaks directly to a particular group of people.

Action Steps for This Week:

1. Review your current brand message
2. Pick one social media platform and update your bio to be more specific
3. Write down who you DON'T want to work with (this helps clarify who you do!)
4. Share one story that shows why you're different

The Bottom Line: Standing out isn't about shouting louder than everyone else. It's about speaking so clearly to your ideal audience that they feel like you're reading their minds.

Want to dive deeper? Reply to this email with your biggest brand positioning challenge – I'd love to help!

Best,
Tristan

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