Why Being "Good" Isn't Enough (And What to Do About It)


Hey Reader,

Picture this: You're scrolling through Instagram, and every other post looks exactly the same. Another "good" business. Another "good" product. Another "good" service. But then something catches your eye โ€“ it speaks directly to you, like they've read your mind. That's not just good marketing. That's the power of standing out.

Let me explain why, and show you exactly how to stand out.

Think about your favorite coffee shop. You probably don't go there just because they make "good" coffee. Maybe you love their friendly staff, or how they remember your name, or their cozy atmosphere. That's what makes them special to you.

The same goes for your brand. You need to be more than just another choice โ€“ you need to be THE choice for your ideal customers.

Here's how you can make that happen:

  1. Find Your Special Point of Interest ๐ŸŒŸ
  2. List everything that makes your business unique
  3. Ask your current customers what they love most about working with you
  4. Look at what your competitors are doing (so you can do something different!)
  5. Know Your People Inside Out ๐ŸŽฏ
  6. Create detailed profiles of your ideal customers
  7. Write down their biggest problems and dreams
  8. Figure out what language they use when talking about their challenges
    • For example: if you're a fitness trainer, they might say: "I feel stiff and achy all the time." instead of "I'm experiencing muscle soreness and fatigue"
  9. Tell Your Story in a Way That Clicks ๐Ÿ“ฃ
  10. Share the 'why' behind your business
  11. Use real examples and stories from your journey
  12. Talk about your values and what you believe in
  13. Be Consistent Everywhere ๐ŸŽจ
  14. Use the same voice across all platforms
  15. Keep your visuals matching and memorable
  16. Make sure every touchpoint reflects your brand's personality

Quick Exercise You Can Do Today:

  1. Grab a piece of paper
  2. Write down 3 things that make your brand different
  3. Ask three loyal customers why they chose you
  4. Compare their answers with what you wrote
  5. Use this info to adjust your messaging

Remember: You're not trying to please everyone. Focus on being absolutely perfect for your specific audience.

Here's a real example: Instead of saying "We offer quality graphic design services" Say something like "We help eco-friendly businesses create playful branding that makes sustainability fun"

See the difference? The second one is specific and speaks directly to a particular group of people.

Action Steps for This Week:

  1. Review your current brand message
  2. Pick one social media platform and update your bio to be more specific
  3. Write down who you DON'T want to work with (this helps clarify who you do!)
  4. Share one story that shows why you're different

The Bottom Line: Standing out isn't about shouting louder than everyone else. It's about speaking so clearly to your ideal audience that they feel like you're reading their minds.

Want to dive deeper? Reply to this email with your biggest brand positioning challenge โ€“ I'd love to help!

Best,
Tristan

P.S. If you aren't sending emails or they aren't converting then reply to this email. We've got something for you.

Have questions? Hit reply to this email and we'll help out!

PO Box 633, Applecross, WA 6953
โ€‹Unsubscribe From All Emails ยท Preferencesโ€‹

marketrnotes

Outsmart the competition. Level up your marketing. The smartest entrepreneurs read marketrnotes.

Read more from marketrnotes
Let's Get This E-commerce Thing Going - Some Ideas I've Been Thinking About

Hey Reader, I've been diving deep into building e-commerce brands and wanted to share some key takeaways that really clicked with me. It's all about figuring out what to sell and how to make it awesome. Honestly, it's not as scary as it seems. Even if you don't have an e-commerce brand, the insights in this email are still valuable. The strategies for understanding your audience, testing ideas, and leveraging social media can help any business or project. Whether you're starting something new...

Unlocking Easy Mode for Brand Building

Hey Reader, Happy New Year! I hope you're doing well! I've recently gathered some of the best strategies for building your brand effortlessly, and I couldn't wait to share them with you. These strategies are all about supercharging the process and maximising its impact. Let's dive in! 1. Combine Organic Content with Paid Ads Think of organic content and paid ads as the perfect duo. Organic content helps you build trust and nurture your audience, while paid ads are great for driving calls to...

Get Ready for 2025: Your Marketing Calendar Is Here!

Hey Reader, As we wind down 2024, I wanted to share some exciting news. We've just finalized our comprehensive marketing calendar for 2025, and it's ready for you to put into action. You know what they say โ€“ success loves preparation. By mapping out your marketing strategy now, you'll hit the ground running in January instead of scrambling to catch up. Ready to make 2025 your best year yet? Download your marketing calendar now and start planning for success. 2025 marketing calendar.pdf...