Hi Reader, Does it feel like your ad spend is squeezing your budget dry? You’re not alone. In crowded markets, rising costs can tank ROI fast—but they don’t have to. After optimizing ads for 100+ brands, I’ve distilled six actionable strategies that cut costs and boost conversions. Let’s get straight to it: 1. Laser-Focus Your Targeting 🎯 Use Custom Audiences: Upload your CRM list to Meta/Google Ads to retarget high-value buyers. Build “Lookalike” Audiences (1-5% similarity) to find clones of...
13 days ago • 1 min read
Hi Reader, Let’s be honest: Marketing your business can feel like trying to juggle spaghetti. You’re posting, emailing, filming videos… and still, it feels like no one’s listening. Guess what? 73% of small businesses feel the exact same way. That’s like almost everyone! But here’s the fun part: You don’t need fancy tools or perfect posts to stand out. You just need you. Here’s what’s working right now (no stress required!): 1️⃣ “Ugly” content wins. A bakery in Brooklyn started sharing videos...
20 days ago • 1 min read
Hi Reader, Are you ready to transform your content strategy and attract the right audience? In this email, I'll share 7 proven steps to help you build a powerful content strategy that drives results. Let's go! Step 1: Define Your Brand's Narrative Think about how your customers would describe your brand in five words or less. This is your brand's narrative, the core idea that all your content should amplify. For example, a brand's narrative might be "be seen be loud" which means all content...
27 days ago • 2 min read
Hey Reader, Hope you're doing great! I wanted to share some tips on building a cult following for your brand. It's all about connecting with your audience and making them feel like they're part of something special. Here’s a simple guide to get you started: 1. Tell Your Story First, define your narrative. What’s the story your brand tells? Think about how you want people to describe your content in three words. Also, consider the emotion you want your audience to feel after they see your...
about 1 month ago • 2 min read
Hey Reader, I've been diving deep into building e-commerce brands and wanted to share some key takeaways that really clicked with me. It's all about figuring out what to sell and how to make it awesome. Honestly, it's not as scary as it seems. Even if you don't have an e-commerce brand, the insights in this email are still valuable. The strategies for understanding your audience, testing ideas, and leveraging social media can help any business or project. Whether you're starting something new...
about 1 month ago • 2 min read
Hey Reader, Happy New Year! I hope you're doing well! I've recently gathered some of the best strategies for building your brand effortlessly, and I couldn't wait to share them with you. These strategies are all about supercharging the process and maximising its impact. Let's dive in! 1. Combine Organic Content with Paid Ads Think of organic content and paid ads as the perfect duo. Organic content helps you build trust and nurture your audience, while paid ads are great for driving calls to...
about 2 months ago • 2 min read
Hey Reader, As we wind down 2024, I wanted to share some exciting news. We've just finalized our comprehensive marketing calendar for 2025, and it's ready for you to put into action. You know what they say – success loves preparation. By mapping out your marketing strategy now, you'll hit the ground running in January instead of scrambling to catch up. Ready to make 2025 your best year yet? Download your marketing calendar now and start planning for success. 2025 marketing calendar.pdf...
about 2 months ago • 1 min read
Hey Reader, I'm energized about the marketing landscape taking shape for 2025, and I want to share some transformative trends that could revolutionize how we connect with our audience. The marketing world is evolving rapidly, and these eight trends stand out as major opportunities for us: Employee Generated Content (EGC) is proving to be marketing gold. Building on its 2024 success, we're seeing authentic stories from our own team members resonating deeply with audiences. With strategic ad...
2 months ago • 1 min read
Hey Reader, Listen up – the email marketing playbook you've been following? It's getting a complete reboot in 2025. I recently chatted with some seriously smart entrepreneurs, and we all agree – email marketing is changing, and if you don't adapt, you'll get left in the digital dust. So, grab a coffee, and let me break down the four game-changing strategies that'll keep your email list not just alive, but thriving. 1. Forget "Quantity" – Embrace Epic Content Gone are the days of churning out...
2 months ago • 2 min read